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All twelve products

A course for small business owners

DIY Durango

Lessons, local search visibility and reviews for a small business, on the web and on iPhone.

  • Web
  • iPhone (TestFlight)
  • In testing

From the same bench, not a client project. The web app is in testing; the iPhone app is in beta on TestFlight.

DIY Durango app icon

What it does

Each line is something the product does today. Nothing here is a plan.

A course in short lessons

Modules of plain-language lessons, unlocked stage by stage.

A home screen with the next step

Each visit opens on the one thing to do next.

Points, streaks and badges

Achievements build up as lessons are done.

Local search visibility

A module about how the business shows up in local search.

Reviews, posts and resources

A section for the business's reviews, plus posts and reference material beside the lessons.

A guided start

Onboarding walks a new owner in, and a guest tour runs on a sample business.

Who asks for something like this

Chambers of commerce, business associations and anyone who trains people in steps.

We run a chamber or an association. Could our members get a course like this?

That is who asks about it. DIY Durango is a product from the same bench, a course with lessons and progress; a version for your members would be scoped in writing before any build.

Can you build a training app for my staff?

That shape is on the bench: lessons in order, progress kept and a guided start. Your version is scoped in writing before any build, with a fixed price.

Is this a client project?

No. It is a product from the same bench. Benchford has no client builds to list yet, and every screen shown on this site is demo data.

What would a build like this cost?

A Blueprint writes the scope first: $500 for a Focused build or $1,500 for a Complete one, credited in full if you sign within 30 days. The builds are Focused $4,950, Complete $9,850 and Build + Extend $22,500, fixed.

Want your members or staff trained in steps?

Start with a Blueprint: a written scope, a fixed quote and a clickable prototype you own either way.