What it replaces
Whose name is on your app?
Some studios publish a client's app under their own Apple account. The listing, the reviews and the users sit in the studio's name, and if you part ways you start over.
We publish under yours. Your organization enrolls with Apple and is the Account Holder and seller of record. We join as a team member, with a named login and role for each person. A client app-store addendum puts the ownership in writing.
Apple also turns away apps that are just a website in a wrapper. So before we build, we ask whether a mobile site would do. Often it does, and then we say so.