What it replaces
The marketplace sent the guest, then kept a cut
Third-party ordering and booking sites bring customers, then keep a percentage of every sale and hold the customer's contact details. Published rates run from 15% to 30% of an order on delivery plans and 10% to 25% of a stay on hotel sites (vendor-reported figures, checked 2026-10-15). The more you sell through them, the more you pay and the less you know.
A direct layer sits on top of the register or booking engine you keep. Guests order, book or ask about an event on your own site, the money goes to your processor, and the customer list is yours.
Some of this is a setting in the tool you already pay for, not a build. When it is, we say so.